Socially speaking the Poconos are a hot topic and a top trending keyword on the internet right now in the tri-state (NJ, NY, PA) area. “The people that are searching for things to do and places to visit are heading not only to Google for suggestions but using the search function of their favorite social media site, mobile app or video display service for ideas” says Tom Williams, owner and manager of Poconos Bike Rentals located in White Haven, PA at the start of the historic Lehigh Gorge Rail Trail, a world famous highlight of the Poconos.
Social media has played a role in business for a few years now but it has really taken hold in the outdoor activities, travel and resort industry. For this reason the staff at Pocono Bike Rental all pitches in when it comes to adding fresh content to multiple social platforms. One such platform is called Refer Local; it is similar to the daily coupon deals like groupon and living social but with a traditional print media angle. It’s paired with inline and online print mentions and ad rotations which give it a media shotgun like approach.
A key to their success is their highly interactive website with social media plugins imbedded into the site as well as share buttons on every page. The Pocono Bike Rental website also includes a page dedicated to tripadvisor with its review form built-in and uses a sidebar widget to display the latest reviews and rankings.
The website is tied into the Google+ page, facebook, twitter and keeps current with the latest blog posts from PoconoBikeRental.com through a newsletter function. Any and all points of social interest are on the table such as cross marketed blog authoring and other accredited citations such as The Poconos Visitor Bureau.
“YouTube is used extensively in producing high quality commercials, informational videos and other digital media content”, states Nicholas Toro, Pocono Bike Rental Videographer, and adds, “It is our sole medium for rich video content to promote our business efficiently.”
Tom speaks volumes about local SEO (search engine optimization) and paid traffic like PPC (pay per click) but also stresses “You need all 3; Social, organic and paid”.
Pocono Bike Rental Website:
Pocono Bike Rental YouTube Channel:
Pocono Bike Rental Google+ page:
Pocono Bike Rental Facebook page:
Pocono Bike Rental Twitter feed:
Pocono Bike Rental tripadvisor listing:
Tom Williams, Media Contact, Pocono Bike Rental